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Carrie Wakeford has facilitated learning and career development for over 25 years. She has managed projects and training organizations, designed and facilitated training programs and worked with individual ...
Read more »One size does not fit all when it comes to training. Online, instructor-led, synchronous, asynchronous, blended learning, workshops, courses and manuals…the possibilities are endless. Wakeford ...
Read more »Looking for work, thinking about a career change or seeking a promotion? It is much easier to manage your career with confidence when you have the right marketing tools. Carrie Wakeford can help you ...
Read more »In sales training, it is often said that “people don’t buy the drill, they buy the holes”. This expression is used to highlight the difference between a feature and a benefit of a product or service. Features describe the characteristics… continue reading Features and Benefits
Someone asked me recently, how long it would take him to develop his résumé. If you’re wondering the same thing, the answer will depend on whether you have an old résumé to use as a base; if you’re changing careers;… continue reading How many hours should I spend developing my résumé?
“For sale: 2008 Toyota RAV4, blue, excellent condition, no rust, 120,000 km.” If you saw this advertisement online, would you call and make an offer to buy this vehicle? If you’re like most people, you would need to see the… continue reading Your Ad
